The Collingwood Football Club was built on the ethos, ‘Side by Side We Stick Together.’

The Collingwood Football Club Foundation supports the club’s mission to make a
significant and meaningful contribution to our community.

The Foundation is dedicated to using the power of sport to help improve the wellbeing of individuals, families and communities. 

Collingwood has always been a big community club.

A club that welcomes all. A club where everyone is treated equally.

A club that embraces diversity.

A club where all you have to do to be a part of it is to yell “Go Pies.”

A big sporting club with a major presence throughout the community.



Collingwood was born in 1892 in a time of terrible economic hardship. Against all the odds the club not only survived, it thrived – within a month it was the largest football club in the league.

The club never forgot the struggling community that surrounded Victoria Park as they struggled through the harshest of times.

Collingwood brought people together and gave them a sense of hope and pride. A place to belong.

Collingwood was the first club to allow sustenance workers free entry to matches; the famous Jack Ryder Stand was built through an “Unemployment Relief Fund”; and the club regularly held large charity events; cycling races; carnivals and fancy dress days; charity football matches and running races at Victoria Park to support the local community and those doing it tough.

Collingwood has always placed women first. The first stand built in 1982 was a Ladies Stand; the new grand stand was the only stand that provided reserved seats for women; many of the first members were women; and games were promoted as the place to take your partner - “Victoria Park was a place where men would feel no regret or shame to take their wives, sisters and lady friends”. The club helped and supported people and treated everyone with respect. The influx of spectators from all around Melbourne to watch the Magpies in action brought much needed business to the district.

During the Great Depression the Collingwood “Machine Team” won four VFL Premierships in a row – an extraordinary record that still stands today. The combination of on-field success and the club’s socially aware and sympathetic attitude has inspired generations of Magpie supporters with a loyalty and passion that endures today. The CFC Foundation pays tribute to this famous history by supporting a wide range of partners and social programs for people who are disadvantaged or at risk.

Today the Foundation partners with specialist community organisations to promote health and well-being; help reduce homelessness; support initiatives to stop family violence; support disadvantaged and vulnerable young people at risk through alcohol, drugs, mental health issues or social disconnection; empower indigenous and multi-cultural communities; connect people who are isolated; provide opportunities for education and employment; and to have fun through the power of sport.  

If you have any queries about the Foundation or any of our community initiatives please don’t hesitate to contact us at info@cfcfoundation.com.au





Peter Murphy  

Chair of the CFC Foundation

Chair of the Global Board for the Global Poverty Project

Executive Chairman Pan Group Australia


Eddie McGuire

President Collingwood Football Club

Executive Director McGuire Media 


David Emerson
Chief Executive CFC Foundation
CFC Director of Stadia and Community

Joey Borensztajn
Partner Arnold Block Leibler


John Bucknell
CFC Chief Financial Officer


Nick Maxwell
CFC Foundation Director


Pam Lamaro
CFC Foundation Director


Paul Licuria

Chief Executive Officer ALFFIE


Ian Allen
Pratt Foundation


Sophie Karzis
Corporate Counsel Principal


Paul Hardy
CFC Foundation Director