The Collingwood Football Club Foundation supports the club’s mission to unite and inspire people through the power of sport.


The Foundation drives the club’s promise to welcome all, treat everyone equally and live the ethos of “Side by Side We Stick Together.”


To be a club where all you have to do to be a part of it is to yell “Go Pies.”


The Foundation backs the club’s junior sports participation and women’s sport programs – and key aim to create opportunities for people to have fun through sport.  


Collingwood also has a long and proud history of helping the disadvantaged and the vulnerable.The Foundation is dedicated to further developing that legacy.


The Foundation partners with specialist community organisations to reduce homelessness and family violence; to support those at risk through alcohol or drug addiction, mental health issues or social disconnection; to empower indigenous and multi-cultural communities; to raise awareness of sexual and gender equality; and to build health and wellness throughout our society. 



Collingwood was born in 1892 in a time of terrible economic hardship. Against all the odds the club not only survived, it thrived – within a month it was the largest football club in the league.

The club never forgot the struggling community that surrounded Victoria Park as they struggled through the harshest of times.

Collingwood brought people together and gave them a sense of hope and pride. A place to belong.

Collingwood was the first club to allow sustenance workers free entry to matches; the famous Jack Ryder Stand was built through an “Unemployment Relief Fund”; and the club regularly held large charity events; cycling races; carnivals and fancy dress days; charity football matches and running races at Victoria Park to support the local community and those doing it tough.

Collingwood has always placed women first. The first stand built in 1982 was a Ladies Stand; the new grand stand was the only stand that provided reserved seats for women; many of the first members were women; and games were promoted as the place to take your partner - “Victoria Park was a place where men would feel no regret or shame to take their wives, sisters and lady friends”. The club helped and supported people and treated everyone with respect. The influx of spectators from all around Melbourne to watch the Magpies in action brought much needed business to the district.

During the Great Depression the Collingwood “Machine Team” won four VFL Premierships in a row – an extraordinary record that still stands today. The combination of on-field success and the club’s socially aware and sympathetic attitude has inspired generations of Magpie supporters with a loyalty and passion that endures today. The CFC Foundation pays tribute to this famous history by supporting a wide range of partners and social programs for people who are disadvantaged or at risk.

If you have any queries about the Foundation or any of our community initiatives please don’t hesitate to contact us at info@cfcfoundation.com.au

Board Members

Peter Murphy

Chair of the CFC Foundation

Chair of the Global Board for the Global Poverty Project

Executive Chairman Pan Group Australia

Eddie McGuire

President Collingwood Football Club

Executive Director McGuire Media 

David Emerson

Chief Executive CFC Foundation

CFC Director of Stadia and Community

Joey Borensztajn

Partner Arnold Block Leibler

John Bucknell

CFC Chief Financial Officer

Nick Maxwell

CFC Foundation Director

Pam Lamaro

CFC Foundation Director

Paul Licuria

Chief Executive Officer ALFFIE

Ian Allen

Pratt Foundation

Sophie Karzis

Corporate Counsel Principal

Paul Hardy

CFC Foundation Director